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This web page rscott.co.uk had the following in the web page, "is situated in the heart of the idyllic Cotswold Town of Cirencester." Our analyzers saw that the webpage stated " It remains proud to be the oldest independent retailer in the town." The Website also said " Renowned for its value, service and selection of the finest quality traditional menswear, this 105 years old private company has remained in the same family for three generations and continues to provide a wealth of knowledge and experience for all who appreciate courtesy and old fashioned service." The website's header had R Scott as the most important optimized keyword. It is followed by Menswear, Ladieswear, and Womenswear which isn't as highly ranked as R Scott. The next words rscott.co.uk used was shirts. suit hire was included but will not be understood by search engines.